Quick guide
How to use this calculator
- Gather Starting recurring revenue, Revenue lost to churn, and Revenue lost to contraction for the same business scenario before calculating.
- Do not mix logo and revenue retention, bookings and recognized revenue, or monthly and annual rates without an explicit conversion.
- Apply the displayed gross revenue retention result to the stated decision only after checking every entered assumption.
Calculation method
Calculation method
GRR = (starting revenue − churn − contraction) ÷ starting revenue × 100%.
The calculation uses these named inputs: Starting recurring revenue, Revenue lost to churn, and Revenue lost to contraction. No market rate, benchmark, tax rule, or accounting classification is inserted automatically.
Fixed-decimal arithmetic remains exact through display unless a result is explicitly labelled approximate, such as a square-root inventory quantity.
Subscriptions and SaaS economics
Where the Gross Revenue Retention Calculator helps
Measure recurring revenue retained before expansion revenue.
Use the result to connect entered recurring revenue, retention, acquisition cost, service cost, and account counts on a common cohort and time basis.
- Review one customer cohort
- Compare acquisition-cost and retention scenarios
- Reconcile recurring-revenue movement for a reporting period
Interpretation check
How to audit the result
Recalculate the scenario when any of these inputs changes: Starting recurring revenue, Revenue lost to churn, and Revenue lost to contraction.
Keep this formula beside the result: GRR = (starting revenue − churn − contraction) ÷ starting revenue × 100%. Then compare the output with the source records and the calculator-specific assumption below.
- Confirm that all amounts use one currency and reporting period.
- Check that rates, counts, and quantities describe the same population or transaction set.
- Save the entered assumptions with the decision; the result alone is not reproducible evidence.
Worked example
Worked example
Starting MRR 100,000, churn 5,000, and contraction 2,000 give GRR of 93%.
GRR = (starting revenue − churn − contraction) ÷ starting revenue × 100%.
Supported inputs
Precision and limits
Visible input limits
Fixed decimals accept up to 30 digits and 12 decimal places and are capped at an absolute value of 1e12 per input. Rates are capped at 1000%; percentage shares and method-specific domains may be narrower.
International scope
No currency, tax jurisdiction, accounting framework, payroll rule, marketplace fee schedule, financing term, or industry benchmark is selected automatically.
Decision boundary
Use the result to connect entered recurring revenue, retention, acquisition cost, service cost, and account counts on a common cohort and time basis. Results remain arithmetic scenarios, not accounting records, forecasts, valuations, legal interpretations, professional advice, or recommendations.
Calculator-specific assumptions
This is a scenario from visitor-entered values. Keep currencies, periods, accounting classifications, and operating definitions consistent. It is not accounting, tax, legal, investment, or business advice.