Finance · Business & Commerce

Customer Lifetime Value Calculator

Estimate customer value from average revenue, a gross margin share of 0% to 100%, and lifespan.

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Quick guide

How to use this calculator

  1. Enter only the business amounts, rates, counts, or operating assumptions named by the fields.
  2. Keep currencies, reporting periods, quantities, and accounting classifications consistent.
  3. Review the formula and calculator-specific limitations before using the result in a decision.

Calculation method

Calculation method

CLV = revenue per period × gross margin percentage × customer lifespan in periods.

Fixed-decimal arithmetic remains exact through display unless a result is explicitly labelled approximate, such as a square-root inventory quantity.

Worked example

Worked example

Monthly revenue 100, margin 70%, and 24 months give CLV of 1,680.00.

CLV = revenue per period × gross margin percentage × customer lifespan in periods.

Supported inputs

Precision and limits

Visible input limits

Fixed decimals accept up to 30 digits and 12 decimal places and are capped at an absolute value of 1e12 per input. Rates are capped at 1000%; percentage shares and method-specific domains may be narrower.

International scope

No currency, tax jurisdiction, accounting framework, payroll rule, marketplace fee schedule, financing term, or industry benchmark is selected automatically.

Decision boundary

Results are arithmetic scenarios from visitor-entered assumptions, not accounting records, forecasts, valuations, legal interpretations, professional advice, or recommendations.

Calculator-specific assumptions

This is a scenario from visitor-entered values. Keep currencies, periods, accounting classifications, and operating definitions consistent. It is not accounting, tax, legal, investment, or business advice.